With a purpose to provide a comprehensive overview of the different promotional activities, on 18th April 2018 in Brussels, Fedima and AIBI co-organised a symposium titled “Bread Promotion Activities in Europe”.
The event brought together over 50 partners in the bakery sector. It was a day dedicated to learning about the importance of bread, its promotion opportunities and sharing best practices.
Here you can find the programme of the event:
Part 1 – Perspectives on bread and its promotion opportunities
Prof. Dr. Fred Brouns (University of Maastricht): Concerns about bread and gluten in our daily diet: Separating facts from fiction
Elodie Clerc (Policy Officer Unit B1, DG Agriculture and Rural Development, European Commission): New Promotion Policy for Agricultural Products; the Role of the EU and CHAFEA
Part 2 – The different bread campaigns in Europe
Kathou Wagemans, (FGBB): Bread & Health Institute Belgium – successful cooperation between science, government and dieticians
Jana Ramuš (Slovenian Chamber of Agriculture): Slovenia – Grain initiative
Zsuzsan Proos, (NBC): Successful funding of a Belgian/Netherlands Bread project: BreadForEurope
Martin Lundell (Association of Swedish bakers & confectioners): Sweden – How to use bugs to sell bread
Stefan Capelle & Martina Goernemann: A bread book – An emotional way of bread promotion
Jean Christophe Kremer (Fedima): Q&A