With a purpose to provide a comprehensive overview of the different promotional activities, on 18th April 2018 in Brussels, Fedima and AIBI co-organised a symposium titled “Bread Promotion Activities in Europe”.

The event brought together over 50 partners in the bakery sector. It was a day dedicated to learning about the importance of bread, its promotion opportunities and sharing best practices.

Here you can find the programme of the event:

Part 1 – Perspectives on bread and its promotion opportunities

Prof. Dr. Fred Brouns (University of Maastricht): Concerns about bread and gluten in our daily diet: Separating facts from fiction 

Elodie Clerc (Policy Officer Unit B1, DG Agriculture and Rural Development, European Commission): New Promotion Policy for Agricultural Products; the Role of the EU and CHAFEA

Part 2 – The different bread campaigns in Europe

Kathou Wagemans, (FGBB): Bread & Health Institute Belgium – successful cooperation between science, government and dieticians

Jana Ramuš (Slovenian Chamber of Agriculture): Slovenia – Grain initiative

Zsuzsan Proos, (NBC): Successful funding of a Belgian/Netherlands Bread project: BreadForEurope

Martin Lundell (Association of Swedish bakers & confectioners): Sweden – How to use bugs to sell bread

Stefan Capelle & Martina Goernemann: A bread book – An emotional way of bread promotion

Jean Christophe Kremer (Fedima): Q&A

Part 3 – Workshop: setting up your bread promotion campaign