Insight by Kris Dierckx, Chair of the Marketing & Communications Committee of FEDIMA.
Read it also in Fedima's 2023/2024 Annual Report.
In today's fast-paced digital world, establishing a strong online presence is essential for any organisation aiming to make a significant impact. For associations like Fedima, and to support our advocacy goals, visibility is not just about being seen–it is also about being understood and respected as an expert voice in our field.
One of the most effective ways to achieve this is through strategic media partnerships. By collaborating with trusted media outlets, we can extend our reach, share our expertise with a broader audience, and build a reputation as a leader in our industry.
This is why the MCC has always dedicated great part of its efforts to the establishment regular and structured collaborations with several media partners in the bakery world, securing a constant drum beat around our association’s messages, and bringing our compelling narratives to diverse audiences.
By teaming up with Baking Europe for four years in a row, for example, the MCC has had the chance to share Fedima’s take on several issues of relevance to the bakery industry with their readers: bakers willing to better understand the application of the latest science and research projects on every aspect of the baking industry. The longstanding collaboration between Fedima and Baking Europe has resulted in the annual publication of the Baking Europe Ingredients Market Report, an industry-specific report incorporating the Fedima Annual Industry Update, designed to be a central source of topical insights into the latest developments in the bakery ingredients business.
In the past year, the MCC was particularly eager to find a medium to showcase the technical expertise of Fedima, represented by the great work done by the members of our Expert Groups on several technical matters. This resulted in a new collaboration with Baking & Biscuit International, a bi-monthly trade journal that offers an investigative insight into the baking and biscuit industries on a global level, bringing their readers up to date with new scientific research, technical features, and product updates.
A dedicated interview with Fedima President Thomas Lesaffre kicked off our collaboration at the beginning of 2024, giving readers a taste of who we are and of the work ahead. The MCC then had the chance to work closely with the editorial team to bring our expert voice to their audience with a series of articles, the first one spotlighting on our enzyme experts’ best practices and guidelines on enzyme handling safety.
Ultimately, media partnerships are not merely a tool for visibility – they are a strategic investment in Fedima’s future. By embracing these opportunities, we open doors to new collaborations, foster meaningful connections with new audiences, and ensure our association remains at the forefront of industry developments.
In today’s fast-paced, information-driven world, building visibility and establishing authority are more critical than ever for associations aiming to stand out and make an impact. As we move forward, I am looking forward to exploring other similar avenues, leveraging media partnerships to enhance ourvisibility, share our expertise, and support our advocacy goals.
I am eager to contribute to the growth of our network of trusted partners, as a continuation of the work we have done in the past year, and to see how they will contribute to making Fedima’s voice even stronger.